7 Signs You're Buying High-Quality Jewellery Online

Buying jewellery online is convenient, but product photos don't tell you everything.

Before clicking "buy", check these seven things.

1. Clear Material Information

A trustworthy product page should clearly explain the metal used.

Avoid vague descriptions such as simply "premium gold."

2. Gold Purity

If the jewellery is gold vermeil, check the gold karat.

POHETI uses 18K gold vermeil.

3. Plating Thickness

Look for the micron specification.

POHETI uses a 2.5-micron gold layer.

4. Base Metal

Check what is underneath the gold.

POHETI uses 925 hallmarked sterling silver.

5. Stone Information

If the product contains gemstones or moissanite, the product page should identify them.

6. Warranty

A clearly stated warranty provides additional buying confidence.

POHETI offers a 12-month plating warranty.

7. Clear Returns and Shipping

Always read:

• Return period

• Exchange conditions

• Shipping timeline

• Personalisation rules

• Size policies

Bonus: Check the Brand

Look beyond the product.

Read the About page, material standards, policies and customer information.

Final Checklist

Before buying jewellery online:

✓ Material
✓ Gold purity
✓ Micron thickness
✓ Hallmark
✓ Stone details
✓ Warranty
✓ Returns

If these details are easy to find, you're already making a more informed purchase.

Final Thoughts

Beautiful photography can attract you to jewellery.

Detailed product information should convince you to buy it.

Always look beyond the picture.

Stay Connected with POHETI

Love timeless jewellery and want to discover more? Follow POHETI on Instagram for the latest jewellery designs, styling inspiration, new arrivals, and exclusive updates.

Instagram: @poheti_official

WhatsApp: +91 92745 56413

Have a question or need help choosing the perfect piece? Feel free to connect with us on WhatsApp.